Case Study: The Fall of Troy

More than an encore

On February 22nd, Lively partnered with The Fall of Troy to capture their show at the Showbox. With a massive fanbase and excitement around the show, The Fall of Troy worked with Lively to give their fans something entirely new; an exclusive encore recorded in advance at The Lively Lounge. Fans were told by the band from stage that they could have both the show and the encore on the app, and people responded. The band tweeted, posted on Facebook, and engaged fans in a way that helped people relive that show with them, far beyond that night.

SEE FOR YOURSELF
1100
Show Attendance
978
Package Downloads
89
Conversion Rate
47090
Track Plays
-.

“Working with the Lively people has been out of this world. They knew so much about us before we even got on a phone call with them. Any ideas we threw at them; playing a private show, filming it, releasing it as an encore, filming our full show and releasing that for free, Lively was on board. That is the difference, they are company made of artists. The fact that they can do a three-camera shoot, edit the audio and video, and release it in less than a week, that is art. They aren’t afraid of new challenges, and that is why we are happy to be working on future projects with them, although we have to keep this hush-hush for a bit. I would stay tuned to these guys and gals. The stuff that they are coming up with is nothing to sleep on.”
 
- Joaquin Ramirez, Manger, The Fall of Troy


Social Media

Facebook

Post by Lively.

Post by Lively.


Twitter



Instagram


Video Preview

Watch The Fall of Troy perform “FCPREMIX” at The Showbox


lively-lounge-promo
artists-promo